Elevate Your Multifamily Career with circle.: A New Community for Education and Growth
Aug 23, 2024
Today, I'm thrilled to introduce circle., a new professional community designed to elevate the multifamily property management industry through targeted education, mentorship, and peer support.
Why I Created circle.
Over my 19-year career in multifamily property management, I've been fortunate to learn from exceptional mentors who taught me the core principles of our industry. However, as I progressed in my career, I noticed a widespread issue: the fundamental knowledge I had taken for granted was often lacking across various levels of the industry.
This realization evolved from an initial sense of personal opportunity to a growing concern about its impact on decision-making and performance. Ultimately, it ignited a passion to address this industry-wide issue.
The Multifamily Knowledge Gap
Many professionals in our industry are not taught the core of their job. They know the "how" but not the "why." This gap limits professionals' ability to adapt, innovate, and excel, in their careers.
Limits professionals' ability to adapt, innovate, and excel in their careers.
Is compounded by the growing complexity of property management technology.
Leads to more training time devoted to software navigation instead of community operation.
In my conversations with on-site staff, I frequently hear they wish they'd received more training. They’re seeking:
Guidance on making better and more effective decisions.
A deeper understanding of the principles behind their daily tasks.
circle. aims to bridge this gap by providing education that goes beyond the 'how' and delves deep into the 'why' of multifamily property management.
What circle. Offers:
Focused Education:
Our "Multifamily Foundations" course series addresses critical knowledge gaps often overlooked in traditional training.
These courses are and will always be free and accessible to all members, reflecting our commitment to elevating the entire industry.
Live Events:
We're starting with monthly Ask Me Anything sessions with industry experts.
Our first AMA on September 2, 2024, features Amanda Cox, COO of Bellaire Management.
Mentorship Hubs:
Spaces for sharing knowledge
Asking questions
Supporting peers across various aspects of our industry.
Clarity for Career Roadmaps:
Guidance on skill development across different roles
From leasing agents to regional managers.
Community-Driven Learning:
Our system encourages and rewards members for completing courses
sharing valuable content.
Our Keystone: The Multifamily Foundations Course Series
The heart of circle. is our Multifamily Foundations course series, addressing critical knowledge gaps I've observed throughout my career:
Building from Bedrock - official launch 9/16/2024 (early access 8/26/2024)
Lay the foundation for multifamily success
Dive deep into the core of multifamily property management
Understand the industry's impact
master essential business fundamentals
Chart your career path from leasing agent to regional manager
Gain the knowledge and skills to make informed decisions that drive property success.
Owner's Goals and Objectives - official launch 10/14/2024
Align your management with the strategy, goals and objectives of your clients
Decode the motivations behind multifamily investments
Learn to adapt your management approach to meet diverse owner objectives
Ensure your decisions consistently support investment goals and drive property performance.
The Value of $4 - official launch 11/11/2024
Small decisions, big impacts
Discover how seemingly minor choices significantly influence property performance
Reveal the cumulative effect of daily decisions on financial outcomes
Empowering you to prioritize actions that maximize property value and operational efficiency.
Market Knowledge > experience - official launch 12/16/2024
Your competitive edge in any market
Develop your multifamily superpower: deep market insight
Learn strategies to build comprehensive market knowledge
Apply real-world techniques to become the go-to market expert in your area.
Process-Centric Management - official launch 1/16/2025
Excellence through continuous improvement
Master the art of adaptable property management
Focus on refining processes rather than fixating on outcomes
Develop strategies for consistent success in any market condition
Ensure your properties thrive even when the market shifts.
These courses form the bedrock of knowledge that can transform good property managers into exceptional ones. They represent the lessons I wish I had learned earlier in my career and the insights that have proven most valuable in my professional journey.
Who circle. is For:
circle. is designed to benefit multifamily professionals at all stages of their careers:
For Those Early in Their Career:
Gain a solid foundation in multifamily fundamentals
Understand the 'why' behind daily tasks and decisions
Develop critical thinking skills to solve property management challenges
Build a network of peers and mentors to support your growth
Accelerate your career progression through targeted skill development
For Mid-Career Professionals:
Fill in knowledge gaps that may be holding you back
Gain fresh perspectives on familiar challenges
Develop leadership skills to advance to senior roles
Stay current with industry best practices and trends
Expand your professional network across companies and regions
For Experienced Leaders:
Refine your strategic thinking and decision-making skills
Gain insights to drive innovation in your organization
Mentor the next generation of multifamily professionals
Stay connected with on-the-ground realities and emerging trends
Contribute your expertise to shape the future of the industry
Whether you're just starting out, looking to advance to the next level, or aiming to leave a lasting impact on the industry, circle. provides the knowledge, community, and resources to help you achieve your goals.
Our Commitment
At circle., we're committed to providing education and support that allows people to thrive in their current roles and advance to the next one. We're creating a space where there are no "dumb questions" - only opportunities to learn and grow. This commitment is reflected in our decision to make membership free and to keep our foundational courses accessible to all at no cost.
circle. is not just a community; it's a movement towards a more knowledgeable, connected, and effective multifamily industry.
Join Us
We're at the beginning of this journey, and we're looking for founding members who share our passion for improving the multifamily industry through education and community support.
As a founding member, you'll have the opportunity to shape the future of our community and content. You'll also gain early access to our initial course offerings and events as we develop them. And the best part? Membership in circle. is completely free.
If you're interested in being part of a community dedicated to elevating multifamily education and career development at no cost to you, we invite you to join circle.
Click here to join our community and be a part of elevating the multifamily industry for everyone.
#MultifamilyEducation #PropertyManagement #ProfessionalDevelopment #circle.